Keylite Roof Windows Case Study

Benchmarking research
Client Keylite Roof Windows
Location UK

The Challenge

Keylite asked MRA to conduct benchmarking research comparing customers’ ratings against competitors’ customer expectations and performance.

The research was anonymous to eliminate brand bias and benchmarking established ‘real life’ perception mapping.

We focused on competitor comparisons and had to conduct enough interviews to cover Keylite and the main competing brands in each quota segment to deliver statistically meaningful results.