MRA Research sixth in CMA Agency League of the top 20
With its win for the Best use of Research & Insight MRA Research has taken sixth place in the Construction Marketing Awards (CMA) Agency League of the top 20 agencies.
Points are awarded for shortlisted, highly commended and winning award entries and league spots are determined on a rolling four-year window of CMA results. The league, therefore, highlights the top 20 agencies that consistently deliver high-quality projects and growth for their customers.
Since 2002, MRA has won 22 CMA awards in a range of categories, including being named Agency of the Year twice and topping the league for five consecutive years.
Together with customer Toolbank, MRA Research won the Best use of Research & Insight award in December. With three phases of research and using unique proprietary diagnostic analysis tools, MRA Research challenged perceptions, identified key issues for Toolbank’s customers and recommended clear actions for the company to build and grow the brand.
The win also makes construction specialist MRA Research a five-time winner of the Research & Insight award – the only category that focuses on research and insight.
Yvette Kirk, Project Director at MRA Research, says: “To be in the top 10 in the CMA Agency League is a fantastic achievement. Having taken the decision in 2022 to focus exclusively on research, we’re delighted to win this award with Toolbank. Particularly as the research is based on our exciting new trademarked customer experience (CX) products, the powerful CX suite. Now out of marketing, MRA Research is discussing partnering with marketing agencies providing top level research to make their customers’ marketing more effective.”
MRA Research is one of the UK’s longest standing research and insight companies solely serving construction, building materials and home improvement markets. Uniquely, because of the joint high-level expertise of its directors, it is as accomplished in B2C (Yvette Kirk) as B2B (Mike Rigby) enabling it to research ‘end-to-end’, linking consumers, clients, and specifiers through retailers, merchants, distributors, builders and installers.
For further information about MRA Research, visit www.mra-research.co.uk or email yvette@mra-research.co.uk.
