Superglass – Brand Benchmark

Case Study
Client Superglass Insulation
Location UK
Scope Of Work Brand Benchmark

Research Objectives:

The main objective of the project was to determine the health of the Superglass brand and benchmark key bmetrics for 4-5 brands in the market among installers, merchants, distributors and specifiers.​

In addition, the research was designed to provide a foundation of brand understanding to inform strategic decision making.

Methodology:

The questionnaire was carefully crafted to achieve the best results. A total of 260 responses were received, spread across interviews via telephone and responses from an online survey.​

The survey respondents were a mixture of merchants, distributors, specifiers and installers.​ Quotas were applied to ensure adequate representation.​ The research results were then split and presented by respondent type.

Superglass now understand the strength and health of their brand.​ The company has also been provided with a robust benchmark for further improvement as well as clear recommendations for PR and marketing.​

Results and Recommendations:

100% of Superglass’ customers say that overall service has improved (55%) or remained the same (45%)​.

Additional findings show that 91% of customers fully trust Superglass’ promises, marketing and claims.​ 81% of customers feel valued by Superglass, while believe their service is either on par with (42%) or superior (58%) to other suppliers.

The study has equipped Superglass with the data and tools for continuous improvement in the years ahead.