How customer research helped shape Harrison & Clough’s growth strategy

Harrison & Clough, part of Galleon Fixings, wanted a clearer understanding of its customers to support the next stage of its growth.

MRA Research explored customers’ experiences and buying decisions, identifying points of customer satisfaction and, more importantly, friction. The MRA team then translated the findings into practical recommendations, with a core focus on how Harrison & Clough take this forward into a new phase of growth.

The research helped shape the company’s strategic priorities and gave the team a clearer basis for deciding where to focus its efforts. MRA’s guidance connected what customers were saying with the commercial decisions facing the business.

Speaking at the BMF Marketing Forum, Rebecca Fortescue-Halliwell described how the work had strengthened marketing’s voice in the boardroom. Independent customer evidence gave Rebecca a stronger foundation for recommendations and helped demonstrate marketing’s contribution to the company’s growth plans.

“MRA’s research helped shape our growth strategy and gave marketing a stronger voice in the boardroom. We had independent customer evidence to back up our recommendations, with guidance on what the findings meant for the business and how to act on them. That made it much easier to demonstrate the commercial value of marketing.”

Rebecca Fortescue-Halliwell, Marketing Director, Galleon Fixings

To find out how customer research could support your growth plans, talk to MRA Research.