Tools & Techniques

Customer satisfaction surveys can become imperative tools for improving your business and ensuring your customers are happy and loyal. Successful business owners and managers realise that keeping customers costs less than finding new ones. If certain practices drive customers away, a business repeatedly spends time and money on advertising and other efforts to recruit more.

Validating your hypotheses: Quantitative research will get you numbers that you can apply statistical analysis to in order to validate your hypotheses. Was that problem real or just someone’s perception? The hard facts obtained will enable you to make decisions based on objective observations.

Face-to-face (F2F) interviewing is one of the oldest and most widely used methods of conducting primary research. With this type of interview businesses can gain a deeper insight to specific answers by treating the questionnaire like a meaningful discussion and deducing the validity of each response.

Organisations use focus groups to gather customer insight into current or prospective products, services or ideas. We help you determine when to use focus group interviews and how to define the goals and then let the open and free discussions generate the ideas and very often a wealth of information for business and organisational transformation.

In-depth interviews offer the opportunity to capture rich, descriptive data about people’s behaviours, attitudes, perceptions and unfolding complex processes.

Online discussions are a helpful tool for facilitating peer-to-peer learning in face-to-face courses. In particular, asynchronous discussion — or online discussion where participants can contribute at different times — has a number of benefits. 

They’re faster. On average two-thirds shorter than traditional research methods. Information is gathered automatically and response times are instant — we don’t have to wait for paper questionnaires to come back to us and in our experience more than half of responses are received within the first three days of the project

Telephone interviews are largely neglected in the qualitative research literature and are often depicted as a less attractive alternative to face-to-face interviewing when they do get a mention. The absence of visual cues via telephone has led to an assumption there’s a loss of contextual and nonverbal data. 

Our databases create real opportunities to open up new markets or sell more to existing markets. They are the product of more than two decade’s research and are regularly updated to give you the most current and accurate information on contacts and company activities.