Celebrating excellence at the CMAs

Last week, we celebrated being a finalist in the Best use of Customer Research and Insight category at the 2025 Construction Marketing Awards, with the Breedon GB team. What an evening it was!

The joint shortlisting was a testament to Breedon’s best-in-class customer experience programme, using real-time customer feedback to put the customer at the heart of what they do.

MRA has been carrying out regular customer experience research for three of Breedon’s divisions since 2022. Breedon is a leading vertically integrated construction materials group that supplies aggregates, asphalt, cement, ready-mixed concrete and building products to the construction industry.

The research provides Breedon with customer feedback on an ongoing basis, helping to drive continuous improvement and deliver excellent customer service. Net Promoter Score (NPS®) is a key metric, but MRA has broken down the results further into several sub-measures, which monitor different aspects of the customer’s experience for maximum impact.

The data is fed through to Breedon almost in real time, allowing their teams to remedy any issues quickly. Its NPS scores, which were already good, have improved further and the additional insight provided through MRA Research’s CX Suite® of insight tools has enabled Breedon to target improvement measures where they are needed the most.

Congratulations to all the finalists and winners. And we’ll be back next year… for the win! 🤞

The CMAs are a national measure of excellence in construction marketing and business development, including research and strategy. Visit cmawards.co.uk to find out more.