The Pulse

The Pulse: Merchants adopt a realistic but confident view

Despite the country going into lockdown again, merchants expected to sell more in January than in December.

They also expected to sell more in the three months (January to March) compared with the previous three months (October to December). And they expect to sell more in the next six months (January to June) compared to the last six months (July to December 2020).

However, despite being consistently more confident in the prospects for their own business than they are in the market, merchants’ confidence in their own business took a knock in January, compared to December.

Telephone interviewing took place between 5th and 7th January 2021.

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The Pulse is a monthly trends survey that tracks builders’ merchants’ confidence and prospects over time and is produced by MRA Research, the market research division of MRA Marketing. View all reports here.

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