MRA Research and Breedon shortlisted for Construction Marketing Award
Breedon Group plc and MRA Research have been named as finalists in the category ’Best use of Research and Insight’ at the 2025 Construction Marketing Awards (CMAs).
Breedon is a leading vertically integrated construction materials group that supplies aggregates, asphalt, cement, ready-mixed concrete and building products to the construction industry. MRA Research, an agency specialising in the construction sector, has been carrying out regular customer experience research for three of Breedon’s divisions since 2022.
The research provides Breedon with customer feedback on an ongoing basis, helping to drive continuous improvement and deliver excellent customer service. Net Promoter Score (NPS®) is a key metric, but MRA has broken down the results further into several sub-measures, which monitor different aspects of the customer’s experience for maximum impact.
The data is fed through to Breedon almost in real time, allowing their teams to remedy any issues quickly. Its NPS scores, which were already good, have improved further and the additional insight provided through MRA Research’s CX Suite® of insight tools has enabled Breedon to target improvement measures where they are needed the most.
Callum Budd, Research Director at MRA Research, says: “We’re delighted that our customer experience research with Breedon has been shortlisted for the prestigious Best use of Customer Research & Insight award. It recognises the importance of gaining a deep understanding of the customer’s experiences in order to improve customer satisfaction and retention”.
Richard Brown, Head of Marketing and Innovation of Breedon GB, comments: “We take great pride in the quality of our service and are continually evolving our approach to ensure we focus on what matters most to our customers. It’s fantastic to see our efforts in this area recognised by the Construction Marketing Awards.”
MRA Research’s CX Suite® of insight tools was designed to ‘explain’ the NPS score and enable businesses to target improvement where it’s required.
The CMAs are a national measure of excellence in construction marketing and business development, including research and strategy. Winners will be announced at a gala dinner held in London on 3rd December. Visit cmawards.co.uk to book a table or see the full list of finalists for the 2025 instalment of the awards.
For further information about MRA Research, visit www.mra-research.co.uk or email hello@mra-research.co.uk. To find out more about Breedon, visit www.breedongroup.com.
