New Akeyless Research Reveals Growing AI Agent Identity Security Gap
MRA Research has partnered with Akeyless on the launch of its new 2026 State of AI Agent Identity Security report, a major... Learn More
Closing the loop: how feedback drives better customer experience and retention
Customer experience programmes often get reduced to a score or a dashboard. In reality, their value lies in what they enable a... Learn More
Want to become a Thought Leader? Put research at the heart of your marketing
It may sound obvious, but effective marketing plays a critical role in helping your business build and maintain brand awareness. Businesses that... Learn More
Enhance Your Customer Experience with Our CX Suite®
Many companies use NPS® (Net Promoter Score) to measure their brand or business performance. Asking customers, “How likely are you to recommend... Learn More
Bathroom businesses get a lunchtime lesson in market research for growth
Bathroom Association members have been finding out more about how to use market research to drive commercial success in the latest Insights... Learn More
5 myths about market research
Many companies do not do any market or customer research at all. That’s fair enough, but has the decision been made for... Learn More
MRA’s Strategic Insight Tools
MRA offers five specific strategic insight tools to help you… (a) position, plan and build your brand, and (b) measure performance against... Learn More
Market research – now?
During uncertain and less buoyant times, market research is seldom considered a priority. But researching the market or surveying your customer base... Learn More
Our CX Suite® can improve your customer experience
Many firms aim to establish and track their business or brand with NPS® (Net Promotion Score). The question ‘how likely are you... Learn More
The Management Mirror
When customer feedback and research results conflicts with our views or understanding, and aren’t what we expected, they create an uncomfortable feeling... Learn More