Winning is a relative game
Good marketing puts the zip into businesses. Good market research puts the zip into marketing, says Mike Rigby, CEO of MRA Research.... Learn More
BMBI, the barometer of sales to builders and trades, expands to 92% market coverage
The year 2023 is rounding off with a significant relaunch of the Builders Merchant Building Index (BMBI) report, now featuring builders’ merchants... Learn More
Our CX Suite® can improve your customer experience
Many firms aim to establish and track their business or brand with NPS® (Net Promotion Score). The question ‘how likely are you... Learn More
What’s beyond the numbers? Understanding the significance of value vs volume sales
Mike Rigby, CEO of MRA Research, asks Emile van der Ryst of GfK to make sense of the apparent anomalies between volume... Learn More
The Management Mirror
When customer feedback and research results conflicts with our views or understanding, and aren’t what we expected, they create an uncomfortable feeling... Learn More
Beyond bubbles and groupthink
Seeing your company as others see it is the hardest thing, says Mike Rigby, CEO of MRA Research, part of MRA Group,... Learn More
Who is swimming naked now?
In uncertain times it’s tempting to assume all will be well, says Mike Rigby, CEO of MRA Marketing, part of MRA Group.... Learn More
Say goodbye to your traditional sales team
Mike Rigby, CEO of MRA Research, on engaging with customers and influencers in the new normal. Triggered by the Grenfell fire, and... Learn More
The changing face of distribution: Shuffling the pack
The building products distribution market has gone through significant change over the past few years – not least since the start of... Learn More
When dreams come true
Mike Rigby, CEO of MRA Marketing, says it’s a marketor’s dream to create demand so strong that everyone thinks of buying at... Learn More