Price cutting is harder than it looks
Price is one of Marketing’s famous 4Ps – Product, Price, Place and Promotion – and arguably the most important, although most marketors... Learn More
Enhance Your Customer Experience with Our CX Suite®
Many companies use NPS® (Net Promoter Score) to measure their brand or business performance. Asking customers, “How likely are you to recommend... Learn More
The BMBI Experts’ Explainer Guide to UK Building Markets
BMBI Q2 2025: the story behind the numbers The BMBI Q2 report is out giving us a much clearer picture of how... Learn More
Seven key trends driving building products distribution
With the benefit of hindsight and sales data, we can now assess the impact of the pandemic with greater clarity. While some... Learn More
How to avoid destroying market prices and the market
“Britain must invest but poor government has left it incapable of investing sensibly,” says Mike Rigby MD of MRA Research. “Climate change,... Learn More
Bathroom businesses get a lunchtime lesson in market research for growth
Bathroom Association members have been finding out more about how to use market research to drive commercial success in the latest Insights... Learn More
5 myths about market research
Many companies do not do any market or customer research at all. That’s fair enough, but has the decision been made for... Learn More
It’s all in the data
The UK is facing a convergence of long-standing structural problems and urgent environmental, social, and political pressures. Population growth, infrastructure decay, a... Learn More
What were they thinking? Was anyone thinking?
“In a moment of madness, or great strategic vision, depending on your point of view, the CEO of a previously strait-laced company... Learn More
Dynamic data for dynamic markets
Markets are constantly churning. Add in Trump’s turbulence, and Black Swan events, those 1-in-100-year shocks that are happening more often than predicted.... Learn More